Our Story
Aspen Collection is a seamless blend of heritage, performance, and sustainability, woven together with purpose and pride. It’s more than a brand; it’s a continuation of the stories written in snow, sun, and time.
Born in The Elk Mountains
Born in the heart of the Elk Mountains, Aspen started out as a silver mining town, not a ski town. Decades later, veterans of the 10th Mountain Division came home from the war and started skiing these hills, and artists and cultural leaders weren't far behind, turning a quiet mountain town into a ski town and cultural center — one with soul, and a lot of style. Aspen Collection carries that same reinvention forward, backed by over 80 years of collective mountain expertise and a storied heritage.
Boundless by Nature
Designed in Aspen and ready for anything, our gear is technical when it needs to be and timeless because it has to be. We're shaped by altitude, and carried forward by people who live a little louder, think a little deeper, and refuse to be confined to one season, one type of terrain, or one version of themselves. The elements don't set our limits. Neither do we.
Terrain-Tested by Aspen's Experts
Aspen Collection designed the uniforms worn by every Pro, Patroller, and team member who makes the mountains of Aspen Snowmass run, because there’s no better way to stress-test gear than to put it on the people who go hardest. Aspen is our edge and informs everything we design. Our outerwear moves through storm days on Aspen Mountain, the hike up Highland Bowl, and the groomers of Buttermilk. Beyond the uniforms, our gear is worn by local experts and real athletes. Once the snow melts, our performance apparel takes its turn, tested through trail runs, hikes, and rounds on the course and courts. Heritage and performance shaped by life at altitude. Designed for days that start early and stretch long.
Collections with Roots Here
Our roots run deep, in the mountains and in the community that calls them home. Our collections aren't chasing trends, they're carrying stories. Aspen Collection outfits the local rugby club, the Gents of Aspen, and our collaboration with SOREL unites two icons. Many of our pieces take their names from ski trails, alpine landmarks, and the mountains around us, small details that tell a bigger story. We’re rooted here, but we’re made for everywhere.
At home in Aspen and Snowmass. Found at the foot of the mountain.
At the foot of the mountain. Experience Aspen Collection at Gondola Plaza and Snowmass Base Village. Explore the collection, settle into a private fitting, or find your next set of skis. There’s Lavazza at the café and local knowledge in every conversation. This is where we ski, ride, and make ourselves at home. Come do the same.
Aspen Collection Gondola Plaza: 611 East Durant Ave., Aspen, CO 81611 | (970) 920-6355
Aspen Collection in Snowmass Base Village: 110 Carriage Way, Suite 3105, Snowmass Village, CO 81615 | (970) 923-0590
